Pedro Branco is Assistant Professor at the Department of Information Systems, University of Minho where he is currently the director of the Master Program in Technology and Digital Art.

He graduated in Computer Science from University of Porto, participated in the first joint Fraunhofer Center for Research in Computer Graphics/ Rhode Island School of Design New Media program. He joined Fraunhofer’s U.S. operations as Researcher/3D Software Engineer in the development of virtual reality interaction techniques. He worked at IMEDIA, Providence, RI, studying user interface usability based on physiological monitoring.

He received his doctorate degree in Information Systems from University of Minho with the topic: “Computer-based Facial Expression Analysis for Assessing User Experience”.

More recently he co-founded engageLab where he is working closely with students from a wide range of backgrounds developing interactive systems that explore a synergy of technology and aesthetics, exploring future directions for our interaction with technology.